About Elite Hardwood Flooring
A flooring store built on hands-on experience
We offer a curated selection of hardwood, engineered hardwood, luxury vinyl and other flooring from established manufacturers and trusted suppliers.
Browse online, choose up to 4 samples, and we bring them to your home for a free, no-obligation visit.
Our story
Our professional hardwood flooring experience goes back to 2012. It started with hands-on work in Belarus and continued in the United States: installation, sanding, refinishing, repairs, and working with flooring materials in real homes.
Today, Elite Hardwood Flooring combines that practical experience with flooring retail. We offer a curated selection of hardwood, engineered hardwood, luxury vinyl and other flooring from established manufacturers and trusted suppliers.
Because we have installed, sanded and repaired floors ourselves, we understand how products install and perform in real homes, and we help you choose with that in mind.
Browse online, choose up to 4 samples, and request a free in-home sample visit. We bring the samples to you, so you can see them in your own lighting, next to your furniture, cabinetry and interior. If you need installation or related services, they are available too.
Why customers choose us
Professional flooring experience
We don’t just sell flooring. Since 2012 we have installed, sanded, refinished and repaired floors, so we know the materials we sell from hands-on work.
See samples in your home
Choose up to 4 samples online and request a free in-home visit. We bring them to you, so you see the real color and material in your own lighting and interior.
Flooring + professional installation
Buy your flooring through us and, if you like, use Elite for installation and related services. Using our installation is never required.
How the free in-home sample visit works
The visit is free, with no obligation to buy flooring or to use our installation.
- 1
Browse and select
Browse the catalog and choose up to 4 samples.
- 2
Request a visit
Submit a visit request and our team contacts you. We can give preliminary pricing or a price range, and you can also use Request Pricing on any product.
- 3
We bring the samples
See them in your actual lighting, next to your furniture, cabinetry and interior. If a sample is unavailable, we may offer an alternative.
- 4
Measure and plan (optional)
If you like, we measure the area, check availability and calculate the approximate amount of material needed.
- 5
Pricing and timing
We discuss material and installation pricing, availability and installation timing.
- 6
We collect the samples
Samples remain ours and we take them back after the visit.
Meet the team
Alexey
Owner & Flooring Specialist
Alina
Project Manager & Customer Relations
Egor
Lead Flooring Installer
William
Foreman & Flooring Installer
Diana
Marketing & Social Media
Explore our work
Visit our main website and browse completed flooring projects.
Team lead
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Where we visit
In-home sample visits from San Rafael through the Peninsula to Palo Alto and surrounding communities.
Marin
- San Rafael
- San Anselmo
- Fairfax
- Ross
- Kentfield
- Greenbrae
- Larkspur
- Corte Madera
- Tiburon
- Belvedere
- Mill Valley
- Sausalito
- Marin City
San Francisco
- San Francisco
Peninsula
- Daly City
- Colma
- Brisbane
- South San Francisco
- San Bruno
- Pacifica
- Millbrae
- Burlingame
- Hillsborough
- San Mateo
- Foster City
- Belmont
- San Carlos
- Redwood City
- Woodside
- Atherton
- Menlo Park
- East Palo Alto
- Portola Valley
- Palo Alto
“My experience with Elite Hardwood Flooring was positive from the initial email interaction with Alina. Once things were scheduled, Alina and Aleksey were great at following up to make sure everything was on track My interactions in dealing with Aleksey and his team were top notch. They did a great job! ”
J M. — San Moteo
Ready to see samples in your home?
Choose up to 4 samples and request a free, no-obligation in-home visit. Installation and related services are available if you need them.